Best View manufactures sophisticated digital cameras. The company’s new models are very popular,
but it has an inventory of 1,000 old models for which there is little demand.
Decision to Sell or Rebuild Deficient Units
Best View manufactures sophisticated digital cameras. The company’s new models are very popular,
but it has an inventory of 1,000 old models for which there is little demand. Best View is considering
the following options for disposing of these old models:
1. Sell them to a discount mail-order company at a total price of $150,000. The mail-order firm would
then sell these old models at a unit price of $399.
2. Convert them to new models at a remanufacturing cost of $700 per unit. These new models then
could be sold to camera stores for $1200 each.
The old models had been manufactured at a cost of $450 per unit. The cost of manufacturing new
models of the same size, however, normally amounts to $800 per unit.
INSTRUCTIONS
a.) Perform an incremental analysis of the revenue, costs, and profit resulting from converting the
old models to new models as compared with selling them to the mail-order firm.
b.) Identify any sunk costs, out of pocket costs, and possible opportunity costs.
c.) Indicate which of these options you would select and explain your reasoning, assuming that
Best View currently:
1. Has substantial excess capacity.
2. Is operating at full capacity manufacturing new models.
