10-13 Messman Manufacturing will issue common stock to the public for $30. The expected dividend and growth in dividends are $3.00 per share and 5%, respectively

10-13 Messman Manufacturing will issue common stock to the public for $30. The expected dividend and growth in dividends are $3.00 per share and 5%, respectively. If the flotation cost is 10% of the issue proceeds, what is the cost of external equity, r.?

Financial Management By Eugene F. Brigham, Michael C. Ehrhardt
The cost of equity and flotation costs
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